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ROAS Calculator
Calculate your Return on Ad Spend, CPA, CPC, CTR, and CVR instantly. Compare against industry benchmarks.
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Results
ROAS
—
Below target
ROAS %
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Return on ad spend as percentage
CPA
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Cost per acquisition
CPC
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Cost per click
CTR
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Click-through rate
CVR
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Conversion rate
Industry Benchmarks
A good ROAS is generally considered 4:1 or higher (meaning $4 revenue for every $1 spent).
| Channel | Good ROAS | Avg CTR | Avg CVR | Avg CPC |
|---|---|---|---|---|
| Meta Ads | 4:1 | 0.9-1.5% | 2-3% | $0.50-$2.00 |
| Google Search | 2:1 | 3-5% | 3-5% | $1.00-$3.00 |
| Google Shopping | 4:1 | 0.5-1.5% | 1.5-3% | $0.30-$1.50 |
| TikTok Ads | 2:1 | 0.5-1.5% | 1-2% | $0.20-$0.80 |
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